Artisanal women can be found in rural villages predominantly situated near Punjab. Prior to delving into the intricacies of entrepreneurship, it is imperative to educate them about its significance for an individual and Pakistan’s economy itself. We are piloting a system that helps us identify the best path for women.
Talent Discovery: After a series of meticulously organized information sessions, the women must be interviewed so they are correctly identified; We will assess on the basis of commitment, passion, and skill by looking at their work examples.
Targeted Mentorship: Once identified, the next step would involve connecting these promising women to industry experts for guidance. This liaison would be aligned with the woman’s chosen skillset and her aspirations for the future. The dedicated mentors would train these women by improving their skills and infusing them with innovation while teaching them about evolving consumer trends. The mentorship would extend its guidance by providing knowledge about basic business fundamentals.
Continuous Enrichment: To enrich the learning experience, frequent design workshops could be hosted by successful entrepreneurs with similar expertise and also by successful national brands like Khaadi or Sapphire.
Financial literacy programs could be designed, and understanding of efficient product promotion strategies while providing them with practical solutions. Such as the establishment of e-commerce platforms where these women could sell their products facilitated through reliable vendors.
Pathfinder: Additionally, the women would be kept engaged through client support by volunteer “pathfinders” that would help resolve any challenges they could face and feedback on mentors.
We believe this holistic approach to counseling would not only equip these women with essential skills but also boost their self-esteem. As a result, they would evolve into self-efficient entrepreneurs while contributing meaningfully to the socioeconomic structures of their communities.
Her Startup Path 